A first-of-its-kind immersive mobile adventure transforms the aisles into a winter wonderland.

We created a richer, virtual experience in select stores using Google's Project Tango tablet.

And made the mobile game experience available in all 1800 stores.

The experience was promoted through a nationwide digital campaign.

Digital Films

Results: Over 768 million impressions. 40,000+ hours played. 500,000+ game plays.

We featured real, soon-to-be parents with unique backgrounds and interests.

DIY films were inspired from the custom nurseries.

We created enough Pinterest nursery inspiration for a parent of octuplets.

Results: A new Target precedent was set—over 2.5 million combined YouTube views, all with a very small media spend.

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Radio

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About

It all started when...

I’m a copywriter by trade but have had the good fortune to step into

the producer and planner role. And I’ve found that all these roles

are, in the end, creative. Which is why I’m less concerned with titles

and more excited about what we can do together.

I solve brand challenges with MacGyver-like resourcefulness --

whether it manifests in a music video, a social experiment, engaged

conversation, a product launch, or simply rewriting the rules.

And this is where my brain starts to tickle.

Michelle Nam :: Associate Creative Director // Copywriter

email :: michi.nam@gmail.com

phone :: 714.606.3712

resume :: LinkedIn

Agencies:

72andsunny :: Associate Creative Director // Writer

Venables Bell & Partners :: Freelance Associate Creative Director

AutoFuss :: Freelance Associate Creative Director

Duncan Channon :: Freelance Associate Creative Director

AKQA :: Senior Creative // Writer

Y&R :: Senior Copywriter // ACD

REFERENCES:

Bob Winter :: Executive Creative Director, VSA Partners

Chris Cancilla :: Chief Creative Officer, Arc Worldwide

Charles Hall :: Creative Director, Google

Nancy Hannon :: Executive Creative Director, Leo Burnett

PAPERWEIGHTS & SHINY THINGS:

FWA Mobile Site of the Day // 2014

Awwwards Site of The Day // 2014

Clio Finalist // 2010

New York Festival Finalist // 2010

Luerzer's Archive // 2010

Cannes Lion // Bronze 2008

Taschen Web Design // 2008

W3 Rich Media // Gold 2008

One Show // Television Merit 2007

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