Hi, I'm Michelle.
Hi there, I’m an LA-based Creative Director, Writer, and Strategist.
I have 12+ years of experience in crafting stories, building brands, designing interactive experiences, winning business, and leading projects for companies such as Google, 72andSunny, Deutsch, Venables Bell & Partners, AKQA, Y&R, and Duncan Channon.
My approach is simple—discover the brand’s special sauce, then connect it back how that’s meaningful to people.
There’s one thing that’s constant in this constantly changing world—approaching challenges with creativity and empathy. Which is why I’m less concerned with rigid titles and more excited about what we’re capable of together.
When I’m not working, I’m learning—whether it’s trying to raise a little human, nerding out on podcasts, traveling out of my comfort zone, or mastering the Marie Kondo method.
Agencies + Companies:
BBH: Freelance Creative
Battery :: Freelance Creative Director // Writer
Wayb :: Freelance Creative Director // Writer
Deutsch :: Freelance Creative
72andSunny :: Senior Creative // Writer
Venables Bell & Partners :: Freelance Senior Writer
AutoFuss :: Freelance ACD
Duncan Channon :: Freelance ACD
AKQA :: Senior Creative // Writer
Y&R :: Senior Writer turned ACD
Paperweights & Shiny Things:
FWA Mobile Site of the Day // 2014
Awwwards Site of The Day // 2014
Clio Finalist // 2010
New York Festival Finalist // 2010
Luerzer's Archive // 2010
Cannes Lion // Bronze 2008
Taschen Web Design // 2008
W3 Rich Media // Gold 2008
One Show // Television Merit 2007
References:
Bob Winter :: Executive Creative Director, VSA Partners
Chris Cancilla :: Chief Creative Officer, Arc Worldwide
Charles Hall :: Creative Director, Google
Nancy Hannon :: Executive Creative Director, Leo Burnett