bringing Holiday Magic Back into Stores

 

With more people shopping online, Target wanted to bring an in-store experience that excited the kid in all of us. Partnering with Google's Art/Copy/Code team, we created a first-of-its-kind immersive mobile adventure to transform Target stores into a winter wonderland.

 
 
 

Aisles Transformed into an aR Winter Wonderland

 

In flagship locations, we created an immersive virtual game using Google's newly released Project Tango tablet.

And made the mobile game experience available in all 1800 stores.

 

The experience was promoted through a nationwide digital campaign, including YouTube's Homepage.

 

The Results

Over 768 million impressions. 40,000+ hours played. 500,000+ game plays.