Fun x Awesome - Lame X Awesome = Fawesome
I call this campaign -- Operation MacGruber. It all started with an urgent call from our new clients. This is basically how it went down.
Client: We want a summer campaign.
Us: Awesome.
Client: But you can't shoot anything new. Just use footage from our old agency.
Us: Oh.
Client: You can have new voice talent and music.
Us: Anything else?
Client: You've got five minutes. Go.
This is what we churned out before the building exploded.
