Made of Blood, Sweat, and Chicago.
The challenge was to get people to understand this isn't another nose-in-the-air, unapproachable dance company. So we tapped into its roots — Chicago. RNDC is—much like its hometown—tough, gritty, and visceral. We partnered with artist Alex Gross to help with illustrations and the RNDC ensemble brought their movement and expression for our print and out-of-home campaign.
