Parents fear losing their identity and interests when expecting a baby. But that just isn't the case. In this Target Baby social campaign, we partnered with director Karim Zariffa to inspire parents and infuse their nurseries with their own passions and identity through real couples with unique backgrounds.
Content for days. On a shoestring budget.
With a scrappy budget, we created 2 :60 web films, 3 DIY videos, 6 DIY projects, a handful of playful gifs and more Pins than a newborn blows through diapers in a day.
The Results
A new Target precedent was set—over 2.5 million combined YouTube views, all with a tiny media spend.
