Easy as 1, 2, 3.

The back to school list. The first day outfit. Making new friends. Going back to school can make both kids and parents feel overwhelmed. But Target shows how kids can arrive with confidence and style by making back-to-school prep easy as 1, 2, 3. 

We partnered with iconic music video director Diane Martel and up-and-coming pop sensation, Tori Kelly, to help kids get pumped for the new school year by reimagining Jackson 5's "ABC." And with the help of some talented kid influencers—including Maddie Ziegler, Kida The Great, and EvanTube—we inspired families to arrive back to school with style and confidence.

Target's $1 billion commitment to education.

In an effort to have all kids prepared for school, and as a Target first, we released the free, full-length track on Soundcloud, and for every download, Target donated $5 in school supplies to kids in need. In total, raising over $3.5 million dollars for the Kids In Need Foundation.